MPhil Marketing Management Marketing Research (Coursework)

Due to capacity constraints, there are not an intake of new students for every degree every year. It remains the applicant’s responsibility to ensure that the degree they wish to apply for, will indeed be offered. In addition to the fields of specialisation, options are offered under the various specialisation fields, eg MPhil Accounting Sciences with an option in Fraud Risk Management, which enables the candidate to make a selection and expand specific focus areas within the existing fields of specialisation.

• Honours degree in Marketing Management or equivalent degree in another management discipline.
• A candidate may be refused admission to a master’s degree by the head of the department if he/she does not comply with the standard of competence in the subject as determined by the department – with the proviso that a candidate who does not comply with the required level of competence, may be admitted, provided that he/she completes additional study assignments and/or examinations.
• The head of department concerned may set additional admission requirements.
• Specific departments have specific requirements for admission.
• The number of students will be determined in line with the growth strategy of the University of Pretoria as approved by the Executive.
• Allowance will be made for the diversity profile of students.
• A completed Postgraduate Diploma in Economic and Management Sciences (07220026) can also be considered for admission to the Master’s programme in Entrepreneurship.

1. A candidate may be refused admission to a master’s degree by the head of the department if he/she does not comply with the standard of competence in the subject as determined by the department – with the proviso that a candidate who does not comply with the required level of competence, may be admitted, provided that he/she completes additional study assignments and/or examinations.
2. The head of department concerned may set additional admission requirements.
3. Specific departments have specific requirements for admission.
4. The number of students will be determined in line with the growth strategy of the University of Pretoria as approved by the Executive.
5. Allowance will be made for the diversity profile of students.
6. A completed Postgraduate Diploma in Economic and Management Sciences can also be considered for admission to the Master’s programme in Entrepreneurship.

• There are no electives and all modules must be passed. The duration of the degree programme is two years and a new intake will only be taken every two years.
• None of the modules are available as electives for other degree programmes unless specifically negotiated with the Programme Manager.

The pass mark for both a dissertation and a mini-dissertation is 50%. The provisions regarding pass requirements for dissertations, contained in General Regulation G.12.2, apply mutatis mutandis to mini-dissertations. A pass mark of at least 50% is required in the examination of each module